Meet Lux — the AI assistant for your website

Your Brand. On Brand.

Lux reads your website on her own, then answers your visitors, captures leads, and sounds exactly like your business — on any website, in any industry.

Get started → See how it works

No coding needed Reads your site automatically Live in minutes Your data stays yours

https://your-website.com

Why Lux

A smarter welcome for every visitor

Lux reads your website on her own — no training, no data entry, no code — then greets visitors and answers in your brand's voice. Here's what sets her apart.

🔎

She reads your site for you

Point Lux at your website and she reads every page herself — your services, prices, hours, and policies. No uploading documents, no typing out FAQs, no "training" like other chatbots make you do.

🧩

No code, no developer

If you can install an app, you can set up Lux. Nothing technical, no rebuild, no developer — she's live on your site in minutes.

💬

Sounds like you

Lux speaks in your voice — your tone, your name, your look. Visitors feel like they're talking to your team, not a generic bot.

🎨

Matches your brand

Pick your colors and name the assistant so she fits your site perfectly. Start with the clean default look and customize as much as you like.

📥

Captures leads

When someone's ready, Lux collects their details and hands you a warm lead — bookings, quotes, and callbacks land straight in your inbox.

🔒

Private by design

Your content and conversations stay in your own website's database. We never sell data or hand it to outside platforms.

● Say hello to Lux

One assistant. Your personality.

Lux is warm, clear, and helpful by default — then she becomes yours. Choose her name, her color, and her tone, and she blends right into your website like she was built for it.

✓ Your site name in the header, your assistant's name in the chat
✓ Trust Blue by default — or choose the color that fits your brand
✓ Light, professional look that fits any industry out of the box
✓ Grow into voice, live handoff, and analytics whenever you're ready

Add Lux to your site →

Lux · Online now

Hi! I'm here to help. What can I do for you today?

Do you offer free consultations?

We do! The first consultation is always free. Want me to set one up?

How it works

Up and running in three easy steps

No technical skills needed. If you can fill out a form, you can set up Lux.

Add Lux to your site

Install in a couple of clicks and connect. Works on standard website hosting — nothing special required.

Make her yours

Name her, pick your color, and let her learn your pages. She's ready to answer about your business right away.

Go live & grow

Publish and start helping visitors instantly. Upgrade anytime to unlock more — no reinstall, no downtime.

Built on trust

Private, secure, and honestly yours

The things that matter under the hood — done the right way, not the cheap way.

🏠

Your data, your side

Content and conversations stay in your own website's database.

🛡️

No middlemen

We run our own secure service — no data handed to outside platforms.

🔑

Keys stay safe

Sensitive credentials never touch your website. Ever.

🔁

Grow anytime

Unlock new features with a subscription — no reinstall needed.

Pricing

Straightforward pricing that grows with you

Every plan runs the full assistant on your site. Step up for more conversations, more pages, brand control, and Lux's premium powers — or go custom with Power Site.

BASIC

$12/mo

~200 conversations / mo

Up to 50 pages · weekly re-crawl

Reads your website automatically
Trust Blue theme
Lead capture to your inbox
Custom branding
Remove our footer

Choose Basic

PROFESSIONAL

$39/mo

~450 conversations / mo

Up to 200 pages · weekly re-crawl

Everything in Basic
Rename the assistant
Preset theme palettes
Standard analytics
Remove our footer

Start Professional

BUSINESS

$99/mo

~900 conversations / mo

Up to 1,000 pages · re-crawl every few days

Everything in Professional
Custom brand color
Remove our footer
Upload your own avatar
Live human handoff
Full analytics + priority support

Choose Business

PREMIUM · LUX

$249/mo

~1,300 conversations / mo

Up to 5,000 pages · daily re-crawl

Everything in Business
Lux Brain — premium engine
Optional voice (minute packs)
File & document upload
Multi-language

Choose Premium

Power Site · Enterprise

For high-traffic and big-name sites

Full reign of Lux — unlimited pages, generous voice, API access, team seats, and advanced insights. Have strict security or compliance needs? We build Lux inside your own environment, using your infrastructure and provider keys, so sensitive content never leaves your walls.

Unlimited pages Custom secure build API access Team seats Full white-label CRM integration Dedicated SLA

Capabilities

Everything Lux can do

Some come with your plan, some are add-ons you switch on when you need them, and anything custom is just a conversation away.

🔎

Reads your website

Crawls your pages and answers from them automatically — no training, no data entry.

All plans

💬

Your brand voice

Answers in your tone, under your assistant's name, matched to your site.

All plans

📥

Captures leads

Collects visitor details and sends warm leads straight to your inbox.

All plans

🙋

Live human handoff

Knows when to step aside and pass a conversation to your team.

Business+

📊

Analytics & insights

See top questions, busy times, and what's turning into leads.

Business+

📎

File & document upload

Hand Lux your PDFs, price sheets, and manuals so she knows what isn't on the site.

Premium+

🌐

Multi-language

Greets and answers each visitor in their own language.

Premium+

🎙️

Voice replies

Lux can talk back out loud, sold in simple minute packs.

Premium · add-on

🧠

Remembers returning visitors

Picks up where a repeat visitor left off — great for high-touch, considered purchases.

Premium+

🎨

Image generation

Creates visuals on the fly — mockups, staging, product ideas — metered by credits.

Add-on

🔗

CRM & lead routing

Feeds leads into the LuxOnBrand CRM out of the box, or your own systems on request.

Suite · Custom

🛡️

Custom secure build

For regulated sites — we develop Lux inside your environment, using your own keys.

Enterprise

Not sure which plan fits?

Tell us about your site and we'll put together the plan — or the custom build — that fits your needs.

Your Brand. On Brand.

A smarter welcome for every visitor

She reads your site for you

No code, no developer

Sounds like you

Matches your brand

Captures leads

Private by design

One assistant. Your personality.

Up and running in three easy steps

Add Lux to your site

Make her yours

Go live & grow

Private, secure, and honestly yours

Your data, your side

No middlemen

Keys stay safe

Grow anytime

Straightforward pricing that grows with you

For high-traffic and big-name sites

Everything Lux can do

Reads your website

Your brand voice

Captures leads

Live human handoff

Analytics & insights

File & document upload

Multi-language

Voice replies

Remembers returning visitors

Image generation

CRM & lead routing

Custom secure build

Not sure which plan fits?

Give your website a warmer welcome

Let's get you started

What can Lux do for you?

Tell us about you

Which plan fits?

You're all set! ✨