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How it works

She reads your site. She answers in your voice.

Unlike chatbots you have to train and feed documents, Lux learns your website herself — then answers visitors like your best team member, and captures the leads.

Three easy steps

Up and running in minutes

No technical skills needed. If you can fill out a form, you can set up Lux.

Add Lux to your site

Install in a couple of clicks and connect. Works on standard website hosting — nothing special required.

She reads your pages

Lux crawls your website — services, prices, hours, policies — and builds her own knowledge. No training, no uploading FAQs, no data entry.

Go live & capture leads

Publish and start answering visitors instantly, in your brand's voice, day or night — handing you warm leads as they come.

Capabilities

Everything Lux can do

Some come with your plan, some are add-ons you switch on when you need them, and anything custom is a conversation away.

🔎

Reads your website

Crawls your pages and answers from them automatically — no training, no data entry.

All plans
💬

Your brand voice

Answers in your tone, under your assistant's name, matched to your site.

All plans
📥

Captures leads

Collects visitor details and sends warm leads straight to your inbox.

All plans
🙋

Live human handoff

Knows when to step aside and pass a conversation to your team.

Business+
📊

Analytics & insights

See top questions, busy times, and what's turning into leads.

Business+
📎

File & document upload

Hand Lux your PDFs, price sheets, and manuals so she knows what isn't on the site.

Premium+
🌐

Multi-language

Greets and answers each visitor in their own language.

Premium+
🎙️

Voice replies

Lux can talk back out loud, sold in simple minute packs.

Premium · add-on
🧠

Remembers returning visitors

Picks up where a repeat visitor left off — great for high-touch, considered purchases.

Premium+
🎨

Image generation

Creates visuals on the fly — mockups, staging, product ideas — metered by credits.

Add-on
🔗

CRM & lead routing

Feeds leads into the LuxOnBrand CRM out of the box, or your own systems on request.

Suite · Custom
🛡️

Custom secure build

For regulated sites — we develop Lux inside your environment, using your own keys.

Enterprise
Private by design

Your data stays yours

🏠

Your side, your database

Your content and Lux's retrieval index stay in your own website's database — not ours.

🚫

No middlemen

We run our own secure service. Only usage counts cross to us — never your visitors' conversations.

🔑

Keys stay safe

Model-provider credentials live only in our secured service — never on your site.

Give your website a warmer welcome

Add Lux today and start turning visitors into customers — plans from $12/mo.