Straightforward pricing that grows with you
Every plan runs the full assistant on your site. Step up for more conversations, more pages, brand control, and Lux's premium powers — or go custom with Power Site.
- Reads your website automatically
- Trust Blue theme
- Lead capture to your inbox
- Custom branding
- Remove our footer
- Everything in Basic
- Rename the assistant
- Preset theme palettes
- Standard analytics
- Remove our footer
- Everything in Professional
- Custom brand color
- Remove our footer
- Upload your own avatar
- Live human handoff
- Full analytics + priority support
- Everything in Business
- Lux Brain — premium engine
- Optional voice (minute packs)
- File & document upload
- Multi-language
For high-traffic and big-name sites
Full reign of Lux — unlimited pages, generous voice, API access, team seats, and advanced insights. Have strict security or compliance needs? We build Lux inside your own environment, using your infrastructure and provider keys, so sensitive content never leaves your walls.
Turn things on as you need them
Metered extras you can add to any plan — no upgrade required.
Voice minute packs
Let Lux talk back out loud, billed in simple minute packs.
Extra conversation packs
Top up if you have a busy month — no surprise upgrades.
File & storage
Add document upload and extra storage for manuals and price sheets.
Multi-language
Greet and answer each visitor in their own language.
Image generation credits
Create visuals on the fly — mockups, staging, product ideas.
CRM & lead routing
Send captured leads into your own systems automatically.
Pick a plan and go live today
Free to start the conversation — Lux is on your site in minutes.