Your brand deserves an assistant that sounds like you.
Most website chatbots feel like someone else's product bolted onto your site. We built Lux to disappear into your brand — and to actually be useful.
LuxOnBrand puts a smart, on-brand AI assistant — Lux — on any website. She reads your pages herself, answers visitors in your voice, and turns questions into leads, 24/7. No training, no uploading FAQs, no code.
We started LuxOnBrand because the tools out there got it backwards. They make you feed a bot documents, they slap their own logo on your site, and they route your customers' data through platforms you've never heard of. That's not on brand — and it's not private. So we built the opposite: an assistant that learns your site on its own, wears your brand top to bottom, and keeps your data where it belongs.
She reads your site
Point Lux at your website and she reads every page — no training, no data entry. She answers about your business, not with generic filler.
Truly white-label
Your name, your color, your avatar. On higher plans, remove our footer entirely. Nothing on the page says it isn't yours.
Private by design
Your content and conversations stay in your own website's database. Only usage counts cross to us — never your visitors' chats.
Built on our own stack
We run the inference, retrieval, guardrails, and funnel ourselves — no rented middlemen — so it's reliable, private, and predictable.
Turns questions into leads
An answer isn't the finish line. Lux captures the interest — a booking, a quote, a callback — and hands you the warm lead.
Grows with you
From a $12 small-business plan to custom enterprise builds. Upgrades flip features on instantly — no reinstall.
Developed by Stark Create
LuxOnBrand is built and backed by Stark Create — a creative studio with a real software shop inside it. The people who design the brand and the people who write the code sit on one team, which is exactly why Lux can be both genuinely on-brand and genuinely well-built. LuxOn Chat is the first module in the LuxOnBrand suite; more is on the way.
Ready to meet Lux?
Add an on-brand AI assistant to your website today — live in minutes, private by design.